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Retention

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Feb. 07 2012




Integrated Marketing Boosts NC Symphony Ticket Sales

A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.

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Feb. 02 2012




Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

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Jan. 19 2012




SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

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Jan. 19 2012




Wheeler Direct Mailing Raises Forty-Five Thousand Dollars in Four Days

The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.

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Jan. 10 2012




10 Ways to Make Email Work Harder 1

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

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Jan. 04 2012




Email Watch: Happy New Year!

Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012

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Jan. 03 2012




Don’t Make Email Marketing a Siloed Experience

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

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Jan. 03 2012




Creating Synergy Between Social Media and Email Marketing 1

The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

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Dec. 31 2011




Marriott Rewards eNews: 2011 IMA Award Winner

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

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Dec. 31 2011




Kirkland’s Glee Spree Holiday Campaign: 2011 IMA Award Winner

2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

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