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Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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Aug. 14 2012

The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.



Jun. 23 2012

Emails We Love: Bye to Sprout and The Wiggles 2

Sometimes, one unsubscribes from an email program because they’re fed up



Jun. 22 2012

New Online Deal Site Targets Gay Male Market 1, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.



Jun. 19 2012

4 Tricks for Boosting Your Email Marketing Performance

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.



Jun. 18 2012

Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.



Jun. 13 2012

Q&A: Creating a Winning B2B Landing Page 1

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.



Jun. 02 2012

Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers 4

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.




May. 30 2012

Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study 2

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.



May. 09 2012

Web Analysis Proves Big Businesses are Viable for Avery Office Products 4

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.



Apr. 30 2012

Data Gives Insight Into Avoiding Shopping Cart Abandonment

Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.