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Retention

Canada’s New Anti-Spam Law—What You Need to Know

By Evan Burke Canada’s anti-spam law (CASL) went in

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charity-water-web

Article

May. 07 2013




Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

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many small light bulbs equal big one

Article

Apr. 30 2013




Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

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Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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email-envelope-screen-595

Article

Apr. 04 2013




CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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Article

Mar. 22 2013




Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

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Feb. 12 2013




Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

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Dec. 20 2012




Building Healthcare Relationships With Email 1

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

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Article

Oct. 03 2012




Mattel Uses Web to Boost Retail Sales and Bond with Collectors

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

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Sep. 12 2012




Website Usability Testing Boosts Profitability 31

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

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Sep. 08 2012




Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

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