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Retention

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May. 07 2013

Social, Email Help Charity: Water Raise Awareness

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Apr. 30 2013

Why Marketers Need to Manage Customer Preferences

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...

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Apr. 18 2013

Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...

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Apr. 04 2013

CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance More...

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Mar. 22 2013

Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates. More...

Feb. 12 2013

Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints. More...

Dec. 20 2012

Building Healthcare Relationships With Email 1

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium. More...

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Oct. 03 2012

Mattel Uses Web to Boost Retail Sales and Bond with Collectors

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels. More...

Sep. 12 2012

Website Usability Testing Boosts Profitability 31

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president o More...

Sep. 08 2012

Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their co More...