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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

Read and Discuss

Sep. 20 2011

Email Volume Up in Q2: Epsilon Report

Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
Epsilon and the DMA’s Email Experience Council.



Sep. 01 2011

Cracking the Inbox

How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability



Jul. 12 2011

In Email, Breaking Up is Easy to Do for Consumers

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.



Jul. 05 2011

Best Practices: Treat Your Email Recipients Like Customers, Not Strangers

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.



Jun. 15 2011

Reputation, Not Content, Key To E-mail Deliverability: Study

If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.



Apr. 19 2011

New Bill Takes Permission Beyond Opt-in in EU 1

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.



Apr. 19 2011

Email Timing: Consider Mailing on the Weekend

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.



Mar. 21 2011

Let Customers’ Email Preferences Be Your Guide

Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.



Jan. 19 2011

Spam Traps and Spam Complaints: How to Steer Clear

Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them



Jan. 18 2011

ASPCA Cuts Churn By Updating E-Mail Addresses

Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors.

“People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be.

As a result, the ASPCA saw an 18.5% churn rate within its email file, somewhat higher than the 17% standard for nonprofits, according to 2010 research from M+R Strategic Services and NTen.