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Deliverability

12 Tips for Better Responsive Design

By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on

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Jul. 12 2011




In Email, Breaking Up is Easy to Do for Consumers

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

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Jul. 05 2011




Best Practices: Treat Your Email Recipients Like Customers, Not Strangers

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.

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Jun. 15 2011




Reputation, Not Content, Key To E-mail Deliverability: Study

If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.

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Apr. 19 2011




New Bill Takes Permission Beyond Opt-in in EU 1

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.

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Apr. 19 2011




Email Timing: Consider Mailing on the Weekend

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

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Mar. 21 2011




Let Customers’ Email Preferences Be Your Guide

Want to get your email messages into your customers’ inboxes, and more importantly, read? Then let their personal preferences inform your email strategy and deliver content they can use.

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Jan. 19 2011




Spam Traps and Spam Complaints: How to Steer Clear

Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them

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Jan. 18 2011




ASPCA Cuts Churn By Updating E-Mail Addresses

Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors.

“People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be.

As a result, the ASPCA saw an 18.5% churn rate within its email file, somewhat higher than the 17% standard for nonprofits, according to 2010 research from M+R Strategic Services and NTen.

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