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Deliverability

Make Your Email Look More Official Than Promotional

Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a "Buy Now" button? What kind of email solicitation might actually get you yourself to respond? In dir

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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email-envelope-screen-595

Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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email-envelope-screen-595

Article

Mar. 10 2014




Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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Email

Article

Feb. 21 2014




Enewsletters Outperform B2B Promotional Emails: Study

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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email a

Article

Feb. 16 2014




Make Your Email Look More Official Than Promotional

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

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holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

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storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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many small light bulbs equal big one

Article

Aug. 19 2013




Did the Gmail Tabbed Inbox Reinvent Email Marketing? 1

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

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Business on a laptop

Article

Jul. 12 2013




Email Open Rates Continue to Rise: Epsilon

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

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indigo

Article

Jun. 04 2013




Indigo Books Creates Long-Term Email Deliverability Plan

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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