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Deliverability

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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gamestop-store

Article

Sep. 29 2014




Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

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email-envelope-screen-595

Article

Sep. 23 2014




Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

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wegmans

Article

Sep. 02 2014




Emails We Love: Back to School Round-Up

Whether you’re happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

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1

Article

Aug. 20 2014




Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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email-envelope-screen-595

Article

Jul. 18 2014




12 Tips for Better Responsive Design 1

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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Canadian_Flag

Article

Jul. 01 2014




Canada’s New Anti-Spam Law—What You Need to Know

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

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email-envelope-screen-595

Article

Jun. 02 2014




Inbox Confidential

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

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national-geographic-tiger-355

Article

May. 15 2014




National Geographic Shifts to Less Frequent, More Targeted Email Strategy

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

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Email

Article

Apr. 30 2014




Are Your Emails Getting Opened? Infographic

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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