Deliverability

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May. 01 2013

Evaluating MailChimp’s Mixed-Media Campaign

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Apr. 04 2013

CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance More...

Nov. 16 2012

Make Sure Your Emails Get Delivered This Holiday Season 1

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders? More...

Sep. 12 2012

Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don't overlook email's role, despite it being a mature channel. More...

Sep. 04 2012

Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers' demonstrated high-engagement times, thanks to a new tool fr More...

Aug. 14 2012

The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, an More...

Aug. 07 2012

Crafting an Irresistible Email Subject Line 3

Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filte More...

Jul. 27 2012

U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new More...

May. 23 2012

Conversion Rates Top Concern for UK Email Marketers 1

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council's fifth annual national E More...

May. 11 2012

Leveraging Dynamic Content in Email Marketing 2

Relevancy is crucial for getting results in email marketing. More...