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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Sep. 20 2011




Q&A: Amex’s Mastrocola on the Best Name Sources, Mail Formats

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts.

Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.

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Sep. 08 2011




Craft a Winning B-to-B Email Strategy from the Start

If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist with email marketing service Emma, shares some best practices she’s learned through working with clients and crafting the company’s own lead-gen strategy.

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Aug. 20 2011




Direct Mail: Tips for Making the Most of Your Postal Budget and DM Creative

Download the latest Direct Marketing tip sheet from Chief Marketer

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Jul. 27 2011




Amnesty International’s Oversized Mailing Pays Off Big

A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.

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Mar. 25 2011




Broker Roundtable: How important are PURLs becoming as a data source?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important are personal URLs (PURLs) becoming as a source for gathering data on customers and prospects?

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Jul. 08 2002




Plaintiff Claims Lands’ End Still Using Web Content Illegally

A federal lawsuit filed last year against Lands’ End was amended Friday after the plaintiff, Empowerment Enterprises LLC, alleged that violations identified in the original complaint continued.

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