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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Jan. 25 2012




Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

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Jan. 24 2012




Data Mining Helps Oberweis Dairy Boost Retention

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

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Jan. 13 2012




Best Practices for B2B Marketers Using Facebook

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

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Jan. 13 2012




Tips for Creating a B2B Social Media Plan 1

Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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Dec. 31 2011




Big Idea Skintimate: 2011 IMA Award Winner 2

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film and edit a short movie

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Dec. 19 2011




Debby Boone Headlines Lifestyle Lift’s New DRTV Campaign

Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970′s pop icon Debby Boone.

Lifestyle Lift’s core demographic – women in their mid-50s through mid-60s – influenced the choice of Boone as spokesperson. “We wanted someone with a wholesome image who was relevant to our target audience,” says Lifestyle Lift CMO Steve Hanson. That audience would have been in its 20s and 30s during the time of her biggest hit “You Light Up My Life,” the summer of 1977.

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Dec. 08 2011




Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

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Oct. 01 2011




Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

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Sep. 08 2011




Lead Flow Planning: How Many Leads Are Really Enough For Your Sales Team?

When it comes to leads, it’s tempting to think that more is better. But the truth is, enough is

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