Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Database Marketing > Lead generation > ACQUISITION

Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

Read and Discuss

empire-355

Article

Apr. 14 2014




Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

More...

 
telephone595

Article

Apr. 04 2014




Still Room for Improvement on TCPA Compliance

Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.

More...

 
lead capture campaigns

Article

Apr. 04 2014




Developing Sophisticated Lead Scoring

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

More...

 
digital marketing

Article

Mar. 27 2014




Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

More...

 
LeadsCon-logo-355

Article

Mar. 20 2014




LeadsCon New York Call for Speakers

The LeadsCon New York call for B2B and B2C speakers is open.

More...

 
automation-gears-355

Article

Mar. 17 2014




How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

More...

 
Big Sky Tournament

Article

Mar. 03 2014




Making Sense of Lead Gen Metrics and Your True ROI

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

More...

 
devry logo

Article

Mar. 03 2014




More Quality Leads Needed in Education Market 1

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

More...

 
exact-screens

Article

Feb. 22 2014




Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

More...

 
influencer marketing

Article

Feb. 10 2014




What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

More...