Acquisition
Article
May. 16 2013
Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing? More...
Article
May. 13 2013
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...
Article
May. 13 2013
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...
Article
May. 07 2013
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...
Article
Apr. 26 2013
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads. More...
Article
Apr. 10 2013
The Future of Lead Generation: Q&A
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best More...
Feb. 04 2013
Using Co-Registration to Build Your Email Database
1
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place? More...
Sep. 15 2012
Lyris One Addresses The Age of Exploding Data
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Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...
Aug. 26 2012
Marketers Should Let Their Emotions Get The Better of Them
3
In brand advertising, going for the gut yields the gold, according to BrainJuicer's Orlando Wood. Marketers who tap into the emotional appeal of their More...
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