Chief Marketer » Tech Round-Up http://www.chiefmarketer.com Home Page Thu, 24 Apr 2014 23:33:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 Webinar Tech Trends http://www.chiefmarketer.com/tech-round-up/webinar-tech-trends-10102013?utm_source=rss&utm_medium=rss&utm_campaign=webinar-tech-trends http://www.chiefmarketer.com/tech-round-up/webinar-tech-trends-10102013#comments Thu, 10 Oct 2013 19:11:10 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=130050 In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

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In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event.

Discover:

  • How to create more effective registration pages
  • Ideas to amplify social sharing
  • Ways to engage participants during events
  • And more!

Sponsored by:

 

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Live Chat: What Marketers Need to Know Before Starting the Conversation http://www.chiefmarketer.com/tech-round-up/cm-tech-round-up-live-chat-10062013?utm_source=rss&utm_medium=rss&utm_campaign=cm-tech-round-up-live-chat http://www.chiefmarketer.com/tech-round-up/cm-tech-round-up-live-chat-10062013#comments Mon, 10 Jun 2013 14:37:57 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=122414 What marketers need to know before starting the conversation. In this special report, learn: Why timing and approach are essential in any live chat implementation What you should ask vendors in your RFP How live chat can be a cost effective–and customer friendly–option Download the full report to the right.

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What marketers need to know before starting the conversation.

In this special report, learn:

  • Why timing and approach are essential in any live chat implementation
  • What you should ask vendors in your RFP
  • How live chat can be a cost effective–and customer friendly–option

Download the full report to the right.

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Marketing Automation Consolidation—Why Now? http://www.chiefmarketer.com/database-marketing/lead-generation/lead-management/marketing-automation-consolidation-why-now-06062013?utm_source=rss&utm_medium=rss&utm_campaign=marketing-automation-consolidation-why-now http://www.chiefmarketer.com/database-marketing/lead-generation/lead-management/marketing-automation-consolidation-why-now-06062013#comments Thu, 06 Jun 2013 18:36:37 +0000 Chief Marketer Staff http://www.chiefmarketer.com/?p=122356 Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...

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Lisa Arthur (Forbes)

The ink is barely dry on the headlines, and already the opinions are streaming in about marketing automation consolidation amid this week’s announcement that Salesforce.com is acquiring ExactTarget. Another major acquisition made headlines in December—Oracle’s plan to acquire Eloqua. So why is consolidation around marketing automation suddenly so popular? Here are three top reasons:

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CM Tech Round-Up: Email Segmentation and Targeting http://www.chiefmarketer.com/email-marketing/cm-tech-round-up-email-segmentation-and-targeting-04042013?utm_source=rss&utm_medium=rss&utm_campaign=cm-tech-round-up-email-segmentation-and-targeting http://www.chiefmarketer.com/email-marketing/cm-tech-round-up-email-segmentation-and-targeting-04042013#comments Thu, 04 Apr 2013 16:29:05 +0000 Jason Hahn http://www.chiefmarketer.com/?p=117331 In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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In this Chief Marketer Special Report by senior editor Jason Hahn, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

To download the report, click here.

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