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Jul. 07 2009




Motherhood and Social Media Go Together: Report

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites

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Jun. 25 2009




WPP Agencies and Microsoft to Conduct Research on Search Marketing

WPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building

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Jun. 18 2009




Sponsorship Spending Revised, Growth Cut in Half: IEG

In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies

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Jun. 18 2009




Ad Spending Up in Movie Theaters: CAC

Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media

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Jun. 01 2009




In-Game Ads to Hit $1B in Five Years: Forecast

Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years

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May. 12 2009




Less than One-third of Consumers Spending: Survey

Concerns over jobs and the economy continue to influence consumer spending

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Apr. 22 2009




Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy

The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago

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Apr. 16 2009




Online Consumer Product Reviews Have Big Influence

What customers are saying online about products and services can make or break sales

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Apr. 16 2009




After February Uptick, March Retail Sales Slip

After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down

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Mar. 26 2009




Beauty Category Struggles, Some Bright Spots

The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

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