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Regulations

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Dec. 06 2011




As IPOs Go, Zynga’s No Groupon (And That’s A Good Thing)

Both Zynga, the online games company whose offerings include Farmville, Mafia Wars and Zynga Poker, and Groupon, the daily deal site, are dot-coms which deal primarily in virtual goods. They hold no physical inventory and rarely generate transactions …

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Nov. 02 2011




How Concerned Are Clients About Reduced Mail Delivery?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How concerned are your clients about the prospect of reduced mail delivery?

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Oct. 29 2011




ACMA’s Catalog Postage Survey: Sprawling, Ugly…and Necessary

Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five …

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Oct. 28 2011




A Not-so Universal Postal Service

With all the dire warnings that the U.S. Postal Service will become insolvent unless Congress comes to the rescue, predictable and unhelpful clarion calls for privatization have begun to resurface. One such call reportedly came from Steve Forbes, …

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Oct. 20 2011




Mailers: Rate Hike Won’t Help USPS

Mailer groups are thankful for the just-announced small postage increases but don

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Oct. 19 2011




Groupon’s IPO Raises Questions For Participating Merchants 2

Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …

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Oct. 17 2011




Broker Roundtable: Potential Legislation Restricting Marketers

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the election year coming up, how much more restrictive legislation do you foresee that could affect marketers?

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Oct. 05 2011




Broker Roundtable: USPS Finances and Direct Mail

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact will the USPS’ ever-worsening financial picture have on direct mail?

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Sep. 28 2011




PMG Suggests: A Six-Pack With Your Stamps?

One of Postmaster General Pat Donahoe

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Sep. 22 2011




Broker Roundtable: USPS Summer Postage Sales

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much have the U.S. Postal Service’s annual summer postage sales helped the industry?

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