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Regulations

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Feb. 28 2012




Tone Deaf to the Needs of Nonprofits

To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts

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Feb. 24 2012




How Well Do You Know “Do Not Call” Rules?

Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..

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Feb. 14 2012




 

Feb. 12 2012




Facebook IPO Will Draw Attention To Social Media Data Practices

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.

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Jan. 21 2012




Why the Postal Service Must Survive

The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.

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Jan. 20 2012




Another Alternative Postal Delivery Venture 3

The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it

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Jan. 19 2012




SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

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Jan. 18 2012




4 Email Marketing Basics to Master in 2012

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

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Dec. 17 2011




The USPS Meets The Daily Show

Things at the U.S. Postal Service must be really, really dire and out of control when they come to the attention of prominent political satirists like “The Daily Show with Jon Stewart.” In a segment airing last Thursday, show regular Wyatt …

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