Regulations

Article

May. 13 2013

Six Things Marketers Need to Know Before Dialing a Cell Phone

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes. More...

Article

Apr. 12 2013

USPS Must Delay 5-Day Delivery Plan

Congress has forced the USPS to delay its switch to 5-day mail delivery. More...

Mar. 11 2013

DMA in DC Starts Tuesday 4

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week. More...

Aug. 09 2012

In B2B Direct Mail, Be Relevant, Creative and Timely 8

Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporati More...

Aug. 06 2012

USPS Defaults on $5.5 Billion Obligation 1

The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry. More...

Jul. 12 2012

Mailers Mixed on November USPS QR Code Promo

Mailers like the U.S. Postal Service's Holiday promotional discount program for pieces using QR codes but aren't too thrilled with the idea of u More...

Jul. 07 2012

DMA Offers Data Governance Certification to Marketers 1

The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A More...

Jun. 02 2012

Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers 4

There's a throwaway line in Microsoft's More...

May. 23 2012

Q&A: New CEO Woolley on Future of the DMA 1

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces. More...

May. 16 2012

DMA CEO Kimmel Steps Down: Woolley Named Interim CEO

The Direct Marketing Association's (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization's executive vice pres More...