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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Mar. 04 2013




Chief Marketer Listline March 4

Lists featured this week include National Museum of American Jewish History and SOLES4Souls.

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Feb. 27 2013




Direct Mail: Still a Bargain for Marketers 5

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

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Feb. 25 2013




Chief Marketer Listline Feb. 25

Lists featured this week include American Water Works Association and Healthwire eNewsletter.

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Feb. 20 2013




Direct Mail Watch: Insurers Still in the Post

There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.

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Feb. 19 2013




Chief Marketer Listline Feb. 19

Lists featured this week include Yum Food and Fun, City Magazine and Bloomberg Brief Financial Intelligence Email.

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Feb. 12 2013




Chief Marketer Listline Feb. 12

Lists featured this week include Van Bourgondien’s Dutch Bulbs, Raspberry Ketone Diet System and AMG Health Insurance Responders.

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Jan. 22 2013




Chief Marketer Listline Jan. 22

Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.

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Jan. 22 2013




Chief Marketer Listline Jan. 22

Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.

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Dec. 20 2012




Direct Marketing South of the Border: Time To Opt In

Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.

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Dec. 11 2012




DM Hiring 2013 Outlook: Data Analysts in Demand 3

Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

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