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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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music-stand

Article

Apr. 26 2013




Chief Marketer Listline April 26

Lists featured this week include The Music Stand and Chain Drug Review.

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Article

Apr. 18 2013




Chief Marketer Listline April 18

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

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Article

Apr. 12 2013




Chief Marketer Listline April 12

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

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Article

Apr. 12 2013




Returns Fraud Hurting Online Retailers: Study

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

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Article

Apr. 12 2013




USPS Must Delay 5-Day Delivery Plan

Congress has forced the USPS to delay its switch to 5-day mail delivery.

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Article

Apr. 05 2013




Chief Marketer Listline April 5

Lists featured this week include National Review and Coverking Package Inserts.

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Article

Apr. 01 2013




Chief Marketer Listline April 1

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online   Builders from Builder […]

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Article

Mar. 22 2013




Chief Marketer Listline March 22

Lists featured this week include Flying Adventures Magazine and Bowhunt America.

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Mar. 18 2013




Chief Marketer Listline March 18

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

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Mar. 08 2013




Chief Marketer Listline March 8

Lists featured this week include Athleta and Food & Beverage Magazine.

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