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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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workwear

Article

Jun. 13 2013




Chief Marketer Listline June 13

Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.

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marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

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companion-animal

Article

Jun. 06 2013




Chief Marketer Listline June 6

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.

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Fed-Bar

Article

Jun. 03 2013




Chief Marketer Listline June 3

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

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Screen Shot 2013-05-21 at 10.57.03 PM

Article

May. 22 2013




Chief Marketer Listline May 22

Lists featured this week include Coastal Angler and The Word Among Us.

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oregonian

Article

May. 16 2013




Chief Marketer Listline May 16

Lists featured this week include The Oregonian and Caliber Corporate Contacts.

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new-hampshire-magazine

Article

May. 13 2013




Chief Marketer Listline May 13

Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

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Screen Shot 2013-05-03 at 10.23.56 AM

Article

May. 03 2013




Chief Marketer Listline May 3

Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

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AARP-crop

Article

May. 01 2013




Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

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Bob

Article

Apr. 30 2013




Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

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