Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Direct Marketing > DIRECT MAIL

Direct mail

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

Read and Discuss

artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

More...

 
man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

More...

 
RatchetWrench_cover

Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

More...

 
cat-website-1

Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

More...

 
alloy

Article

Sep. 22 2013




Chief Marketer Listline Sept. 22

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

More...

 
prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

More...

 
highlights-hello

Article

Sep. 15 2013




Chief Marketer Listline Sept. 15

Lists featured this week include Casual Living Magazine and Highlights Hello.

More...

 
twinn

Article

Sep. 09 2013




Chief Marketer Listline Sept. 9

Lists featured this week include MyTwinn and Discount Dance Supply.

More...

 
teleflora

Article

Sep. 03 2013




Chief Marketer Listline Sept. 3

Lists featured this week include Teleflora and LatinFinance.

More...

 
Screen Shot 2013-08-21 at 5.50.01 PM

Article

Aug. 21 2013




Chief Marketer Listline August 21

Lists offered this week include One Step Ahead PIP and Sensational Beginnings.

More...