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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Dec. 01 2002




Slowly but Surely

Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According

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Dec. 01 2002




The Del Polito Letter: Close Encounters of the Postal Kind

Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal

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Nov. 15 2002




Creative Approach

The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

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Nov. 15 2002




Wherify Launches DR Blast for Kid Finder

A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

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Nov. 05 2002




Mailers Cheer Potter Rate Case Announcement

Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

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Nov. 01 2002




Golden Gouge

Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

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Nov. 01 2002




Scammed Out

Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

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Nov. 01 2002




Hey You!

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

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Nov. 01 2002




Moore Tries Flashy Mail Package

A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more

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Nov. 01 2002




Direct Mail Outpulls E-mail With Journalists

MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

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