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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Jan. 03 2003




Young Women Prefer Direct Mail for Healthcare Offers: Survey

Want to reach young women concerned about their health? Forget MTV

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Jan. 01 2003




NO LAUGHING MATTER

Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of

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Jan. 01 2003




Mailer Groups Laud Bush Postal Commission

Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports

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Jan. 01 2003




AARP Targets Hispanic Seniors

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP’s 130 million direct mail solicitations

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Jan. 01 2003




Mailers, Write the President Today

By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil

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Dec. 19 2002




USPS Signs Tentative Pact With Two Unions

The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.

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Dec. 11 2002




Mailer Groups Laud Presidential Commission on USPS

Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

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Dec. 11 2002




Bush Creates Postal Commission

President Bush has created a commission to explore the U.S. Postal Service

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Dec. 10 2002




USPS Cuts Losses in Half, Volume Declines in 2002

The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost

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Dec. 05 2002




Four More Years—The Story Behind the Postal Windfall

You may have heard that the U.S. Postal Service “found” $27 billion. Besides hoping a similar windfall comes your way, you might wonder: Where did they find it and how did this happen?

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