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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Mar. 01 2004




Postal Reform May Be One Step Closer

Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January

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Feb. 01 2004




Financial DMers Prefer Mail: Survey

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

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Jan. 01 2004




Carmen’s Cupones Ups Co-op Mailings

Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

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Jan. 01 2004




Oops, Try Again!

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

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Jan. 01 2004




DMA’s Wientzen to Retire

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

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Dec. 01 2003




A Challenge Mailers Shouldn’t Refuse

There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

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Nov. 01 2003




Direct Marketers Sound Off

Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

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Oct. 15 2003




Software Firm Tweaks Rivals in New Campaign

ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun

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Oct. 15 2003




British Airways Lifts Off B-to-B Effort

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

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Oct. 15 2003




Privacy: The Federal-State Data War

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

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