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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Jul. 01 2003




Do-Not-Mail Threat Looms in NY

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

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Jun. 01 2003




ATV Mailing Drives Down Costs

Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

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Jun. 01 2003




Unicco Mailing Gets 11% Response

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

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Jun. 01 2003




North Carolina Tries to Collect Tax on Postage

North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small

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Jun. 01 2003




Cruising Into the Mail Stream

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

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Mar. 01 2003




Bookspan Rolls Out Hispanic Book Club

Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

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Mar. 01 2003




Mail: Stepchild Poised for a Comeback

There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

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Feb. 01 2003




Gold Points Returns to Postal Mail

Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

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Feb. 01 2003




Mailing to GM Dealers Pulls 17% Conversion

A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,

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Feb. 01 2003




USPS Bilked in Postage Scam

A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to

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