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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Jan. 01 2004




DMA’s Wientzen to Retire

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

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Jan. 01 2004




Carmen’s Cupones Ups Co-op Mailings

Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.

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Dec. 01 2003




A Challenge Mailers Shouldn’t Refuse

There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s

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Nov. 01 2003




Direct Marketers Sound Off

Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

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Oct. 15 2003




British Airways Lifts Off B-to-B Effort

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

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Oct. 15 2003




Privacy: The Federal-State Data War

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

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Oct. 15 2003




Software Firm Tweaks Rivals in New Campaign

ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun

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Aug. 01 2003




Trucker Mailing Pulls 3.1% Response

TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

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Aug. 01 2003




Congress Mulls Postal Reform Bill

A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

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Jul. 01 2003




Direct Mail Response Climbing: Survey

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those

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