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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Nov. 16 2004




Mail Stream: A Report on Incoming Direct Mail

Williams-Sonoma Introduces Home As promised in Williams-Sonoma’s namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in …

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Nov. 09 2004




Mail Stream: A Report on Incoming Direct Mail

Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and …

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Nov. 01 2004




Mail Stream: A Report on Incoming Direct Mail

Victorian Trading Co. Expands with Home D

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Oct. 25 2004




Mail Stream: A Report on Incoming Direct Mail

Exposures Frames “Boo-tiful” Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of …

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Oct. 15 2004




Mail Stream: A Report on Incoming Direct Mail

Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …

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Oct. 12 2004




Mail Stream: A Report on Incoming Direct Mail

Lifestyle Fascination Capitalizes on Yoga’s Popularity The Early Fall edition of Lifestyle Fascination, a home tech catalog, features serene cover art of a woman at the beach holding a challenging yoga position under a blue sky. The catalog’s 48 pages, …

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Oct. 05 2004




Mail Stream: A Report on Incoming Direct Mail

Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …

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Sep. 28 2004




Mail Stream: A Report on Incoming Direct Mail

The Reader’s Catalog Offers Books and More As evidenced by its tagline, “Thoughtful Books & Gifts,” The Reader’s Catalog wants to be a complete resource for fans of the written word. Its debut catalog measures 9″ x 5-1/2″, much like a thin book, is 48 …

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Sep. 21 2004




Mail Stream: A Report on Incoming Direct Mail

Lands’ End Going to the Dogs Who says you can’t teach an old dog new tricks? Lands’ End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands’ …

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Sep. 14 2004




Mail Stream: A Report on Incoming Direct Mail

House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …

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