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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Jan. 25 2005




Mail Stream: A Report on Incoming Direct Mail

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

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Jan. 18 2005




Mail Stream: A Report on Incoming Direct Mail

VivaTerra Launches Catalog VivaTerra, which translates to “living earth,” recently launched its catalog of “organic, artisan-made and earth-friendly goods” for the home. The 56-page Winter 2004 edition promises products that combine “exceptional quality …

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Jan. 11 2005




Mail Stream: A Report on Incoming Direct Mail

Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from “Europe’s finest artisans – potters, weavers, crystal engravers, glass blowers and silversmiths,” A Mano offers handmade decorative pottery, …

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Jan. 04 2005




Mail Stream: A Report on Incoming Direct Mail

American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation’s largest city and cultural …

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Dec. 28 2004




Letters to the Editor

: You better put the cap back on the Christmas sherry!

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Dec. 23 2004




Mail Stream: A Report on Incoming Direct Mail

Elvis Catalog Presents Gifts from “The King” Snow covers the grounds of Graceland on the front cover of the most recent edition of “The Official Catalog of Elvis Presley Enterprises, Inc.,” inviting enthusiasts to celebrate the holidays with the King of …

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Dec. 18 2004




Mail Stream: A Report on Incoming Direct Mail

PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram’s Christmas 2004 catalog suggests you “Send Comfort & Joy!” The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, …

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Dec. 13 2004




Mail Stream: A Report on Incoming Direct Mail

Sporty’s Offers Men’s Collection The Sporty’s family of practical and gadget-y home catalogs recently spun off a new edition called Sporty’s Men’s Collection. Compared to the main title, Sporty’s Preferred Living Collection, the newer, male-named …

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Dec. 07 2004




Mail Stream: A Report on Incoming Direct Mail

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …

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Nov. 29 2004




Mail Stream: A Report on Incoming Direct Mail

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

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