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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Dec. 28 2004




Letters to the Editor

: You better put the cap back on the Christmas sherry!

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Dec. 23 2004




Mail Stream: A Report on Incoming Direct Mail

Elvis Catalog Presents Gifts from “The King” Snow covers the grounds of Graceland on the front cover of the most recent edition of “The Official Catalog of Elvis Presley Enterprises, Inc.,” inviting enthusiasts to celebrate the holidays with the King of …

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Dec. 18 2004




Mail Stream: A Report on Incoming Direct Mail

PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram’s Christmas 2004 catalog suggests you “Send Comfort & Joy!” The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, …

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Dec. 13 2004




Mail Stream: A Report on Incoming Direct Mail

Sporty’s Offers Men’s Collection The Sporty’s family of practical and gadget-y home catalogs recently spun off a new edition called Sporty’s Men’s Collection. Compared to the main title, Sporty’s Preferred Living Collection, the newer, male-named …

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Dec. 07 2004




Mail Stream: A Report on Incoming Direct Mail

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such …

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Nov. 29 2004




Mail Stream: A Report on Incoming Direct Mail

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …

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Nov. 23 2004




Mail Stream: A Report on Incoming Direct Mail

Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …

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Nov. 16 2004




Mail Stream: A Report on Incoming Direct Mail

Williams-Sonoma Introduces Home As promised in Williams-Sonoma’s namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in …

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Nov. 09 2004




Mail Stream: A Report on Incoming Direct Mail

Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and …

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Nov. 01 2004




Mail Stream: A Report on Incoming Direct Mail

Victorian Trading Co. Expands with Home D

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