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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Oct. 05 2004




Mail Stream: A Report on Incoming Direct Mail

Eddie Bauer Launches Campaign for Environment To affirm its commitment to the great outdoors, Eddie Bauer enlisted a raft of celebrity spokespeople and launched its “Explore Your Environment” ad campaign. The campaign includes mass media as well as …

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Sep. 28 2004




Mail Stream: A Report on Incoming Direct Mail

The Reader’s Catalog Offers Books and More As evidenced by its tagline, “Thoughtful Books & Gifts,” The Reader’s Catalog wants to be a complete resource for fans of the written word. Its debut catalog measures 9″ x 5-1/2″, much like a thin book, is 48 …

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Sep. 21 2004




Mail Stream: A Report on Incoming Direct Mail

Lands’ End Going to the Dogs Who says you can’t teach an old dog new tricks? Lands’ End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands’ …

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Sep. 14 2004




Mail Stream: A Report on Incoming Direct Mail

House of White Birches Offers New Book for Women Woodworkers In a 12″ x 8-3/4″ polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women’s “Creative Ideas for Yards & Gardens.” The book …

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Sep. 04 2004




Mail Stream: A Report on Incoming Direct Mail

Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate …

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Aug. 31 2004




Mail Stream: A Report on Incoming Direct Mail

Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12″ x 9″ jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many soldiers who fought and died on the Pacific while serving America.

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Aug. 24 2004




Tips for Small Business Partnering for Promotions

Tips for small businesses on direct mail partnering.

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Aug. 24 2004




P.S., I Love You

Tips for small businesses on direct mail copywriting.

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Aug. 24 2004




Think Before You Sign: How to Work with List Brokers

Tips for small businesses on working with mailing list brokers.

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Aug. 24 2004




Tips and Teasers

Facts and figures on small business use of direct marketing.

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