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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Mar. 28 2005




Mail Stream: A Report on Incoming Direct Mail

American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network …

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Mar. 21 2005




Mail Stream: A Report on Incoming Direct Mail

“Magic Seasonings” from Chef Paul Catalogs from Magic Seasonings Mail Order offer plenty of items to spice up food, bringing it from dull to delectable. The front cover of a recent 9 x 4″ book takes a patriotic tone with an image of the American flag …

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Mar. 14 2005




Mail Stream: a Report on Incoming Direct Mail

CatWatch Jumbo Package Answers Questions Big and Small Belvoir Publication’s CatWatch newsletter, published in conjunction with Cornell University’s College of Veterinary Medicine, recently mailed a jumbo package that asks — and answers — many popular …

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Mar. 04 2005




Mailstream: A Report on Incoming Direct Mail

Time for Me Offers Products for Well-Being “Dedicated to the Art of Well-Being,” Time for Me is a new AmeriMark title targeting women with a variety of products to improve their daily lives. The front cover of the 10-1/2″ x 7-1/4″ catalog features a …

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Feb. 28 2005




Mail Stream: A Report on Incoming Direct Mail

NextTen’s Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with “classic style and vintage designs” combined with “the latest technological improvements to make your life a little better and …

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Feb. 19 2005




Mail Stream: A Report on Incoming Direct Mail

Gavilan’s Latest Loose-Leaf Catalog Gavilan’s, a member of the Starcrest of California family of titles, recently mailed an offer that does not stray far from its siblings, in terms of design, product selection and incentive use. Like Signatures and …

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Feb. 11 2005




Mail Stream: A Report on Incoming Direct Mail

Williams-Sonoma Updates with the New Year Williams-Sonoma’s The Catalog for Cooks rang in the New Year by updating its catalog’s cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were …

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Feb. 07 2005




Mail Stream: A Report on Incoming Direct Mail

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

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Feb. 01 2005




Mail Stream: A Report on Incoming Direct Mail

Vineyard Vines Offers a Taste of Martha’s Vineyard While it’s quickly becoming known as the tie maker of choice for political heavyweights and presidents (“past, present and potentials”), the Vineyard Vines company has also branched out to offer polo …

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Jan. 25 2005




Mail Stream: A Report on Incoming Direct Mail

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

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