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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Jun. 09 2012




Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

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May. 01 2012




Secrets of Successful Subscription Commerce

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.

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Mar. 28 2012




Need a Better Facebook Ad? Show a Cat 9

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012




Marketing Valentine’s Day to the Procrastinator 1

Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.

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Feb. 02 2012




Postcards Boost Car Repair Shop Sales by 30% 3

Knoxville, TN garage First Choice Automotive has boosted its sales by about 30% in the past couple of years thanks to locally targeted postcard mailings.

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Nov. 19 2011




Are Quick Response Codes Overhyped?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something mailers should consider using in their campaigns?

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Nov. 18 2011




Direct. B to B to C in Mix for Tullamore Dew U.S. Effort 1

The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..

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Oct. 05 2011




Personas Help Frederick’s Target Email, Catalog Mailings

Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.

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