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Creative

How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Dec. 12 2012




Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

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Nov. 20 2012




Emails We Love: Pre-Black Friday Special 3

It’s beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here’s a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.

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Nov. 15 2012




Make Mail Part of Your 2013 Integrated Marketing Plan 3

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

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Aug. 07 2012




Social, Search and Strategic Planning Level the Playing Field for Small Businesses 4

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

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Aug. 03 2012




Marketers Say Poorly Focused Content Impedes Lead Generation 3

That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.

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Article

Jun. 19 2012




Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

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Jun. 09 2012




Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

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May. 01 2012




Secrets of Successful Subscription Commerce

Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here’s six ways to help you deliver high-value to customers.

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Mar. 28 2012




Need a Better Facebook Ad? Show a Cat 9

Red Square’s cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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