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Creative

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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marketing-edge

Article

Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

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williams-sonoma

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

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charity-water-web

Article

May. 07 2013




Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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Crumpled question marks heap

Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Feb. 27 2013




Direct Mail: Still a Bargain for Marketers 5

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

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Feb. 13 2013




Shifting Your Brand to an Omnichannel Perspective 1

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

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Feb. 04 2013




Emails We Love: Chili’s Gets Personalization Right 2

Chili’s gets targeting right, with a personalized email that hits all the right notes.

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