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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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john deere

Article

Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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help-wanted

Article

May. 13 2014




CMO Talks: 3 Things to Know Before Taking a New CMO Job 1

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

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mailboxes-595[1]

Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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builder

Article

May. 06 2014




How to Build and Market a New Category 1

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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handshake-595

Article

Mar. 20 2014




In Branding, First Impressions Count

Branding starts at the first interaction—and blowing it at the beginning is hard to get over.

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images

Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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mailbox

Article

Mar. 20 2014




Direct Mail Tips: Length, Timing and Segmentation Matters

“The more you tell, the more you sell” is still the mantra for many direct mailers.

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