Creative

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May. 07 2013

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May. 01 2013

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Apr. 30 2013

Here are five things to consider when trying to engage more folks for your cause. More...

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Apr. 03 2013

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why. More...

Feb. 27 2013

Many marketers forget that direct mail's success boils down to creative, timing, the offer and data. More...

Feb. 13 2013

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs. More...

Feb. 04 2013

Chili's gets targeting right, with a personalized email that hits all the right notes. More...

Jan. 15 2013

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships. More...

Jan. 09 2013

A handwritten note from Boston PBS station WGBH catches our eye, with a "Downton Abbey" worthy sense of timing and propriety. More...

Dec. 20 2012

The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing. More...

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