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Catalogs

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Dec. 01 2002




Pet Supplier Grows Where Dot-coms Failed

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment

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Nov. 15 2002




JPMorgan Buys Arizona Mail Order

JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

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Nov. 14 2002




Fingerhut Catalog Same as It Ever Was

The new Fingerhut fall/winter catalog, which dropped Nov. 9, will appeal to the same sub-prime-credit demographic as the old Fingerhut catalog. “That’s

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Nov. 06 2002




Lillian Vernon Launches Mastercard

Cataloger Lillian Vernon has launched its first-ever branded credit card.

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Nov. 01 2002




Stonewall Kitchen Revamps Web Site

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

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Nov. 01 2002




If You Could Wish Yourself a Techno Solution

You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

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Nov. 01 2002




Techniques From the Trenches

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

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Oct. 01 2002




HP Debuts Post-Merger Catalog

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

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Oct. 01 2002




GTSI Back in Catalog Biz 1

A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells

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Oct. 01 2002




Catalog Analysis: Setting Your Price for Customer Acquisition Costs

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

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