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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Oct. 15 2003




The Real-Deal Catalog

Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers

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Oct. 15 2003




GADGETS For GIRLS 2

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

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Jul. 01 2003




eBay: A Model for Catalogers

Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as

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Jul. 01 2003




Topbulb Turns On New Catalog

This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company’s first consumer catalog. Overall, 100,000 copies of the

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Jun. 01 2003




On the Rise

FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn’t exactly

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May. 22 2003




Catalog and Web Sales Up for Sharper Image

Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared

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May. 19 2003




Coldwater Creek Taps Millard

Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning

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Mar. 15 2003




DMA Tells Catalogers How to Handle War

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

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Mar. 15 2003




Geerlings & Wade Ramps Up Prospecting

Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine

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Mar. 01 2003




DRUG MONEY

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

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