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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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May. 22 2003




Catalog and Web Sales Up for Sharper Image

Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared

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May. 19 2003




Coldwater Creek Taps Millard

Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning

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Mar. 15 2003




DMA Tells Catalogers How to Handle War

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

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Mar. 15 2003




Geerlings & Wade Ramps Up Prospecting

Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine

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Mar. 01 2003




Lillian Vernon Questions 1999 Enron Contract

Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement

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Mar. 01 2003




Can the Small Cataloger Compete?

This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with

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Mar. 01 2003




DRUG MONEY

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

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Feb. 01 2003




Delightful Deliveries Doubles Catalog Circ

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

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Feb. 01 2003




Femail Embraces Mail for Valentine’s Day

Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

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Jan. 01 2003




Dot-Whack the Halls

Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

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