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Catalogs

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Jul. 01 2003




eBay: A Model for Catalogers

Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you’ve made from that site over time? Probably not, as

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Jul. 01 2003




Topbulb Turns On New Catalog

This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company’s first consumer catalog. Overall, 100,000 copies of the

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Jun. 01 2003




On the Rise

FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn’t exactly

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May. 22 2003




Catalog and Web Sales Up for Sharper Image

Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared

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May. 19 2003




Coldwater Creek Taps Millard

Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning

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Mar. 15 2003




DMA Tells Catalogers How to Handle War

Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

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Mar. 15 2003




Geerlings & Wade Ramps Up Prospecting

Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine

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Mar. 01 2003




Lillian Vernon Questions 1999 Enron Contract

Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement

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Mar. 01 2003




Can the Small Cataloger Compete?

This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with

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Mar. 01 2003




DRUG MONEY

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

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