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Catalogs

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Mar. 01 2003




DRUG MONEY

Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

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Mar. 01 2003




Lillian Vernon Questions 1999 Enron Contract

Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement

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Feb. 01 2003




Delightful Deliveries Doubles Catalog Circ

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

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Feb. 01 2003




Femail Embraces Mail for Valentine’s Day

Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

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Jan. 01 2003




Dot-Whack the Halls

Break out the leftover eggnogit’s that special time of year everyone looks forward to: the annual post-holiday Pushing the Envelope catalog overview.

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Jan. 01 2003




The Catalog Underachievement Awards

You’d never know that mail volume is down from looking at my overflowing mailbox, which can be packed with more than 20 catalogs a day. There’s just no

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Jan. 01 2003




The Joys of Remailing

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

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Dec. 05 2002




 

Dec. 01 2002




Frederick’s Increases DM Budget 20%

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

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Dec. 01 2002




Prosperous Journey

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

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