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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Aug. 09 2012




Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.

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Aug. 09 2012




Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

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May. 01 2012




How to Generate Leads With Insert Marketing 1

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.

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Mar. 22 2012




directXchange by NEMOA 1

National E-tailing and Mailing Organization of America fall conference

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Feb. 29 2012




Catalogers Say USPS Cutbacks May Be Good For Mailing Industry 2

Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.

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Feb. 14 2012




 

Feb. 14 2012




 

Feb. 10 2012




Aggregated Content Helps Microsoft VAR Start Social Conversations

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

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Feb. 02 2012




Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

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Jan. 26 2012




4 Tips for Integrating Inserts and Social Media

There are many ways businesses can use inserts to add balance and reach to their online marketing programs

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