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Sep. 01 2009




Checklist for Staging Big City Events

The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game

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Aug. 26 2009




Canadians Flock to Loyalty Programs

Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program

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Aug. 20 2009




Cause Spending Increases 2.2%

Spending on cause related marketing is down significantly, but still shows an increase over last year

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Jul. 23 2009




Back-to-School Shopping Hits the Skids

Spending on school supplies has hit the chopping block

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Jul. 16 2009




June Retail Sales Fall 3.8%

In June, retail sales (which exclude automobiles, gas stations, and restaurants) fell 3.8% compared to one year ago, according to the National Retail Federation

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Jul. 14 2009




Search Spending Fell Less in Q2 2009: Report

Spending on search engine marketing (SEM) may be nearing the bottom of the decline that has plagued the channel for several quarters now, according to a new quarterly analysis by SEM agency Efficient Frontier of a fixed basket of the accounts it manages

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Jul. 12 2009




Making Sense of Consumers’ Recession Behavior

Which industries have consumers most aggressively shunned during the recession? How have their behaviors and attitudes changed from month to month?

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Jul. 07 2009




Motherhood and Social Media Go Together: Report

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites

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Jun. 25 2009




WPP Agencies and Microsoft to Conduct Research on Search Marketing

WPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building

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Jun. 18 2009




Sponsorship Spending Revised, Growth Cut in Half: IEG

In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies

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