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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

FREE WEBINAR: APRIL 16, 2014 @ 2:00 P.M.

Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services,

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Feb. 12 2013




Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

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Article

Jan. 28 2013




How You Can Leverage Big Social Data

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

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Article

Jan. 17 2013




How Big Data is Changing the World

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

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Jan. 09 2013




Making Billing Part of Your Overall CRM Strategy

The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.

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Dec. 17 2012




Data Management Roadmap: 5 Critical Multichannel Milestones 1

The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

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Dec. 11 2012




2013 Loyalty Program Management Checklist: Q&A

Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

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Dec. 05 2012




Is Marketing the New Finance? 4

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

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Nov. 20 2012




In Two Months, Walgreens Gets 28 Million Loyalty Members 1

Walgreens debuts its first loyalty program, Balance Rewards.

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Nov. 15 2012




ROI Metrics Key to Marketing Automation Success 1

“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

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Article

Oct. 03 2012




Mattel Uses Web to Boost Retail Sales and Bond with Collectors

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

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