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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

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Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Mar. 04 2013




Big Data: A Game of One Many Times Over 1

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

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Feb. 13 2013




Top 5 Reasons Why Digital Marketing is Essential in 2013 2

No more is the digital world a place where consumers have to be, but rather a space that they love to be in.

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Feb. 12 2013




Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

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Article

Jan. 28 2013




How You Can Leverage Big Social Data

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

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Article

Jan. 17 2013




How Big Data is Changing the World

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

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Jan. 09 2013




Making Billing Part of Your Overall CRM Strategy

The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.

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Dec. 17 2012




Data Management Roadmap: 5 Critical Multichannel Milestones 1

The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

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Dec. 11 2012




2013 Loyalty Program Management Checklist: Q&A

Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

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Dec. 05 2012




Is Marketing the New Finance? 4

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

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