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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Happy Team

Article

Jul. 12 2013




Building a B2B Loyalty Program With B2C Tactics

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

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heineken595

Article

Jul. 11 2013




Promotions Celebrate Those Willing to Just Get Up and Go 1

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

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loyalty

Article

Jul. 11 2013




Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

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Stride Rite Rewards loyalty program

Article

Jul. 08 2013




Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A 2

Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

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crystal-ball-595

Article

Jul. 02 2013




Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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loyalty

Article

Jun. 13 2013




Don’t Mistake Loyalty for Total Brand Trust

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

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Facebook-Logo

Article

Jun. 13 2013




Using Facebook as a Gateway to Consumer Data 2

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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brand value

Article

Jun. 06 2013




Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

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checklist

Article

Jun. 03 2013




The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

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crystal-ball-595

Article

Jun. 03 2013




Not Your Normal Data: The Impact of the Outlier

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

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