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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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Large group of business people discussing.

Article

Sep. 15 2013




Generating Customer Feedback With Real Conversations

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

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cvs loyalty cards

Article

Aug. 27 2013




CVS Shortens Receipts, Adds Savings to Loyalty Cards

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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nissan keep summer rolling sweepstakes

Article

Aug. 12 2013




Nissan’s Annual Marketing Event Drives $100 Million in Business

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

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winningcustomers595

Article

Aug. 01 2013




Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

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hands-355

Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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holiday-snowman

Article

Jul. 18 2013




Making the Most of Holiday Data Year Round

Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.

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Customer-Focus1

Article

Jul. 17 2013




The Regulated CMO’s Guide to Social CRM Technology

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

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