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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Web analytics

Article

Oct. 17 2013




Why Modern Marketers Need More Than Visitor Analytics

In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

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landing pages

Article

Oct. 16 2013




BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

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dma-logo-2

Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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Omnicom Group and Publicis Groupe

Article

Oct. 08 2013




The Myth of the Data Scientist and the Reality of Data Analysis

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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Large group of business people discussing.

Article

Sep. 15 2013




Generating Customer Feedback With Real Conversations

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

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cvs loyalty cards

Article

Aug. 27 2013




CVS Shortens Receipts, Adds Savings to Loyalty Cards

CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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nissan keep summer rolling sweepstakes

Article

Aug. 12 2013




Nissan’s Annual Marketing Event Drives $100 Million in Business

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

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winningcustomers595

Article

Aug. 01 2013




Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

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