Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Database Marketing > LOYALTY/ CRM

Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

Read and Discuss

tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

More...

 
CRM

Article

May. 07 2014




CRM Is Profitable; Valued at $20.4 Million

About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

More...

 
loyalty program

Article

May. 01 2014




300% Conversion for Sony Rewards Loyalty Program

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

More...

 
loyalty

Article

Apr. 22 2014




Losing Loyalty? 4 Biggest Missteps

Make sure you’re not making these four mistakes that can hurt brand loyalty.

More...

 
five

Article

Apr. 22 2014




CMO Talks: 5 Ways to Befriend Your CIO 1

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

More...

 
snowboad

Article

Apr. 22 2014




RPI vs. RFM: Targeting Unique Ecommerce Behavior 1

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

More...

 
disney-355

Article

Apr. 15 2014




The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

More...

 
many small light bulbs equal big one

Article

Apr. 04 2014




Top 10 Predictions for Customer Communications Management

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

More...

 
As a four seed, Michigan State doesn’t have as much support overall as the number one seeds. But their home-state fans certainly expect to see the Spartans in the Final Four.

Article

Apr. 04 2014




Three Key Steps for Analyzing Social Media Sentiment

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

More...

 
CRM

Education

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

More...