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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Nov. 01 2002




Hey You!

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

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Nov. 01 2002




One-to-One Upmanship

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

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Nov. 01 2002




Brown & Williamson Invests in CRM

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

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Nov. 01 2002




Collectible DATA

Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

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Nov. 01 2002




Getting Close to Proximity

My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

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Jul. 01 2002




ROYAL TREATMENT

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

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Jul. 01 2002




Sector Schism

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

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Mar. 15 2002




Great Expectations

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

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