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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Dec. 12 2002




Live From NCDM: AARP Targets Hispanic Seniors

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

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Dec. 11 2002




Live from NCDM: Roche, Fulcrum Take Database Excellence Gold

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

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Dec. 10 2002




Live From NCDM: Lifetime Builds Loyalty With Newsletters

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

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Dec. 09 2002




Live from NCDM: Winners and Losers in the Loyalty Game

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive

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Dec. 09 2002




Live from NCDM: The Case for Consumer-Centricism

What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

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Dec. 01 2002




Direct From the Consumer: Patience Is a Profit Center

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

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Nov. 15 2002




How to Solve the CRM Puzzle

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

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Nov. 15 2002




Laying a Firm Foundation

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

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Nov. 01 2002




One-to-One Upmanship

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

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Nov. 01 2002




Brown & Williamson Invests in CRM

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

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