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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

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Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Nov. 15 2002




How to Solve the CRM Puzzle

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

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Nov. 15 2002




Laying a Firm Foundation

You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

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Nov. 01 2002




Hey You!

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

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Nov. 01 2002




One-to-One Upmanship

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

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Nov. 01 2002




Brown & Williamson Invests in CRM

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

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Nov. 01 2002




Collectible DATA

Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

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Nov. 01 2002




Getting Close to Proximity

My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

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Nov. 01 2002




Check Your Alignment

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

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Nov. 01 2002




New Shooters at Harrah’s

When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

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Jul. 01 2002




Sector Schism

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

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