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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Feb. 01 2003




Popular Tastes

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

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Jan. 01 2003




Microsoft Builds Sales With Data Warehouse

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

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Jan. 01 2003




The Joys of Remailing

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

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Jan. 01 2003




Database Brain Drain

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

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Jan. 01 2003




Make It Your MISSION

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

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Jan. 01 2003




The Ring of Truth

Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

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Jan. 01 2003




Policy Change

THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

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Dec. 12 2002




Live From NCDM: AARP Targets Hispanic Seniors

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

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Dec. 11 2002




Live from NCDM: Roche, Fulcrum Take Database Excellence Gold

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

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Dec. 10 2002




Live From NCDM: Lifetime Builds Loyalty With Newsletters

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

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