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Loyalty/ CRM

Benchmarking Your “Customer Relationship Maturity Level”

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Successful customer relationships are based on active listening. As customers have more access to new channels to learn about products and services, their expectations

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Jan. 01 2003




Database Brain Drain

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

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Jan. 01 2003




Make It Your MISSION

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

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Jan. 01 2003




The Ring of Truth

Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,

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Jan. 01 2003




Policy Change

THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms

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Dec. 12 2002




Live From NCDM: AARP Targets Hispanic Seniors

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

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Dec. 11 2002




Live from NCDM: Roche, Fulcrum Take Database Excellence Gold

Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

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Dec. 10 2002




Live From NCDM: Lifetime Builds Loyalty With Newsletters

Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

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Dec. 09 2002




Live from NCDM: Winners and Losers in the Loyalty Game

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive

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Dec. 09 2002




Live from NCDM: The Case for Consumer-Centricism

What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

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Dec. 01 2002




Direct From the Consumer: Patience Is a Profit Center

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

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