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Loyalty/ CRM

CRM Is Profitable; Valued at $20.4 Million

David Roe (CMS Wire) The CRM market is valued at $20.4 million. Surprised? You shouldn’t be. The biggest players in the space are identified here, as well as the CRM drivers moving this market to

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Jul. 01 2003




Kraft Builds Database With Opt-in Program

Kraft Foods had a problem only a couple of years ago: the flatline growth that affected most packaged goods marketers. But the proposed solution a permission-based

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May. 19 2003




ROI of CRM is a Secondary Concern at Best: Study

Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

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Mar. 15 2003




How Consumer Attitudes Can Make or Break a DM Campaign

The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,

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Mar. 15 2003




BORN AGAIN

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

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Mar. 15 2003




Developing an Effective Segmentation Scheme 1

In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation

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Mar. 01 2003




Customer Segmentation: Problems, Solutions

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

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Feb. 01 2003




Popular Tastes

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

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Jan. 01 2003




Microsoft Builds Sales With Data Warehouse

Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

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Jan. 01 2003




The Joys of Remailing

When PraiseBanners mailed 10,000 1999 catalogs last August, the religious pennants-and-flags company cut its storage fees and generated more than $25,000

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Jan. 01 2003




Database Brain Drain

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

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