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Loyalty/ CRM

CRM Is Profitable; Valued at $20.4 Million

David Roe (CMS Wire) The CRM market is valued at $20.4 million. Surprised? You shouldn’t be. The biggest players in the space are identified here, as well as the CRM drivers moving this market to

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May. 01 2004




the Case for an INTEGR TED DATAB SE

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

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Apr. 01 2004




That’s Entertainment (and Art)

The History Channel’s e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

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Mar. 17 2004




Live From the Gartner CRM Summit: Auto Group Tunes Up Its Engine

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

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Mar. 16 2004




Live from the Gartner CRM Summit: Blue Cross of Rhode Island Makes Upfront Investment

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it’s true:

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Mar. 15 2004




Data for Sail

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

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Mar. 15 2004




Database Managers Get a Salary Boost

The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall

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Mar. 15 2004




Looking Ahead, Looking Smart

The marketing regulatory landscape is in an upheaval, consumers’ attention is drawn by both national and international events, and the country’s economic

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Mar. 15 2004




Data Tables Sell Dinner Tables

One might think that furniture shoppers have a finite need for ottomans, typing tables and children’s bunk beds, but at Rhodes Furniture, half of its

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Mar. 15 2004




Live from the Gartner CRM Summit: Strange Tales of Disparate Data

The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

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Mar. 15 2004




Live from the Gartner CRM Summit: In A B2B2C Relationship, Everybody Needs Somebody

A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,

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