Loyalty/ CRM
DoubleTree, Google Build Custom YouTube Travel Channel
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way t
Article
May. 22 2013
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
Article
May. 14 2013
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing. More...
Article
May. 13 2013
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...
Article
Apr. 30 2013
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...
Article
Apr. 18 2013
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Article
Apr. 09 2013
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...
Article
Apr. 05 2013
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...
Mar. 04 2013
Big Data: A Game of One Many Times Over
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All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives. More...
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