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Jun. 05 2012




Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything 16

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

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Article

Mar. 13 2012




PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects 2

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

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Article

Feb. 21 2012




Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey 1

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

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Article

Feb. 21 2012




PDF Download: Chief Marketer’s 2012 Lead Gen Survey 1

PDF Download: Download the full research from the 2012 Lead Gen Survey

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Oct. 01 2011




Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

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Article

Sep. 30 2011




Download: Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream 1

PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research

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Sep. 07 2011




Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

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Article

Aug. 22 2011




Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing

Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
messages and make them stand out from the pack.

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Aug. 02 2011




Marketing Ops 101: Evolving Marketing From a Cost to a Profit Center

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

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Jun. 28 2011




Consumers, Marketers Adapt to Mobile At Different Speeds: Survey

Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

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