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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Big Sky Tournament

Article

Mar. 03 2014




Making Sense of Lead Gen Metrics and Your True ROI

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

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devry logo

Article

Mar. 03 2014




More Quality Leads Needed in Education Market 1

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

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images

Article

Feb. 27 2014




Crowdsourcing and Lead Gen Programs Go Hand In Hand

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

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exact-screens

Article

Feb. 22 2014




Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

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influencer marketing

Article

Feb. 10 2014




What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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celebration

Article

Jan. 31 2014




Solid Gold Case for Calibrating Marketing Automation Results 1

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

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iStock_000029459090Small

Article

Jan. 27 2014




Trend Report: Customer Data Platforms in 2014 1

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

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Qualifying Sales Leads, Qualified Sales

Article

Jan. 27 2014




Lead Scoring Tech Helps DocuSign Find Common Ground

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

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RPI

Article

Jan. 25 2014




RPI Versus RFM: Targeting the Frequent Traveler

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

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