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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Dec. 21 2009




Look for More Data Diversity in the Years Ahead

There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

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Oct. 27 2009




Targeting Institutional Names in a Consumer Prospect Universe

Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

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Sep. 28 2009




Why Reliance on Prospect Lists Has Changed

Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.

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May. 11 2009




Small Changes and Planning Can Make Your Expires Work

Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

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Mar. 31 2009




Think Outside the Box: Enhance Data to Optimize Response

Finding good, affordable, responsive lists seems to be getting harder and harder every day

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Feb. 01 2009




Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

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Feb. 01 2009




Four Errors Marketers Make When Measuring Performance

Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you

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Oct. 11 2008




ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

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Aug. 01 2008




Lead-Gen Mailing Clears the Bases

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.

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