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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Mar. 10 2011




Tailor Your B-to-B Newsletter to the Reader, Not the Company

Chief Marketer recently talked with Craig Fitzgerald, editorial director of Waltham, MA-based e-newsletter firm IMN, to get his thoughts on what types of content work best in B-to-B newsletters, best practices, and what to avoid if you want to keep your audience opted-in and reading.

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Feb. 10 2011




New Pig Finds the Funny Side of B-to-B

B-to-B marketing creative tends to hit features and benefits, rather than the funny bone. And experts typically advise marketers to be cautious when using humor. But it

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Dec. 21 2010




New Credit Card Holder Lists Still a Good Bet 1

A few years ago, when there were 7 billion credit card solicitations being mailed, one of the core types of lists being used was recent credit card issues.

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Dec. 08 2010




First Step in Monetizing Social Media: Listening

As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.

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Nov. 30 2010




Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

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Nov. 18 2010




Broker Roundtable: What’s the Outlook for Cooperative Databases?

This week’s question: What’s the Outlook for Cooperative Databases?

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Nov. 15 2010




Tips for Finding the Best Catalog Prospects

Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.

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Nov. 02 2010




List Firms Increasingly Stress Marketing Services

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

All of which gives rise to a question: What is the perceived value of list management operations within the information community?

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Oct. 29 2010




The Danger of Thinking B-to-B Creative Doesn’t Matter

Marketers who think that creative doesn’t matter in business-to-business marketing might want to think again

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Oct. 27 2010




MeritDirect Launches Services Group

MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

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