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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Mar. 19 2012




Lead Management (And Data) Practices Vary Among B2B Marketers 1

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

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Article

Mar. 13 2012




PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects 2

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

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Mar. 08 2012




Making the Most of Paid Search to Engage B2B Buyers

Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

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Mar. 08 2012




B2B Marketers Taking a Fresh Look at DM Tactics 1

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

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Article

Feb. 21 2012




Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey 1

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

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Article

Feb. 21 2012




PDF Download: Chief Marketer’s 2012 Lead Gen Survey 1

PDF Download: Download the full research from the 2012 Lead Gen Survey

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Feb. 16 2012




How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

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Feb. 16 2012




CM Listline: Tapping Masterfiles for Recency and Efficiency

Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.

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Article

Feb. 15 2012




The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Feb. 14 2012




Using Data to Channel-Optimize Marketing

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

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