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Lead Technology

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Oct. 20 2010




Digital Technologies That Help Build Consumer Loyalty: Study

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

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Oct. 06 2010




“Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

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Jun. 18 2010




How Marketing Databases Differ from Operational Databases

A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential “nuts and bolts” tasks such as customer service, fulfillment and inventory management. But, it falls short in the support of data-driven marketing analysis.

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Dec. 21 2009




Look for More Data Diversity in the Years Ahead

There’s been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.

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Feb. 01 2009




Intelligent Mail Barcoding Leads List of Money-Saving Postal Technologies

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service’s

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Aug. 01 2008




Lead-Gen Mailing Clears the Bases

Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.

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Jun. 25 2008




Datran Media Buys Lead Generator Top-Colleges.com

Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.

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Jun. 10 2008




Selling Source Acquires Lead Generation Firm LeadRev

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.

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Nov. 09 2005




Live from Ad:Tech: iProspect Launches Offline Conversion Tracking

Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.

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